Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.
What is Global SEO?
Global SEO involves targeting customers internationally via the many global search engines. Depending on which countries you’re targeting, you may need to create copy in multiple languages and take into account regional dialects and colloquialisms when performing keyword research.